Samsung ad pokes fun at iPhone X download speeds and Apple Store ‘geniuses’

Samsung mocks iPhone X download speeds in new advert. The short ad seems to be the first in a series of “Ingenius” adverts. A couple of months ago, Samsung released a new video ad called “Moving On” that threw solar eclipse-levels of shade at Apple and the “Batterygate” controversy. Now, Samsung has released a short new ad, that could potentially be the first in a series, once again taking aim at its Cupertino rival. Just in case you missed it, the “Moving On” ad told the story of a beleaguered iPhone owner who eventually makes the switch to Samsung’s latest flagship, the Galaxy S9. Along the way, the apparently long-suffering iOS user stopped at an Apple Store and, in what was ultimately the last straw, encountered an absurdly dopey staff member. That same laughably useless ‘Apple employee’ is back in the latest advert called “Ingenius: Speed.” In the ad, we see a lady named Rose (which I guess is some sort of dig at the Rose Gold iPhone… maybe? I have no idea) asking the monotone moron why Apple is marketing the iPhone X as the smartphone of the future when the Galaxy S9 boasts faster download speeds.Editor's PickSamsung Galaxy S9 Plus vs iPhone X In the age-old battle between Android and iOS, there are two contenders clearly at the top of the list right now: the iPhone X and the Galaxy S9 Plus. Though a lot has been made … The staffer explains that it’s at least faster than the iPhone 8, makes a few silly faces, and then the advert ends. I’m going to be honest here, this is a pretty lame advert. The idea that Apple Store employees are socially awkward nerds who worship at the altar of Apple is a painfully tired stereotype that’s been parodied countless times already. I’m really hoping this doesn’t mark the start of a series of “Ingenius” ads poking fun at Apple’s high street staff who, like most retail workers, are just doing their jobs. To Samsung’s credit, at least this ad compares the Galaxy S9 to Apple’s main flagship rather than a four-year-old iPhone like in “Moving On.” What do you think of Samsung’s latest advert? Would you be keen to see more “Ingenius” ads? Let us know in the comments.

date: Wed, 18 Jul 2018 17:25:10 +0000